A nice quick 30 second piece from Callaway.
I like this spot as it brings in the personality of an identity related to the brand in a way which watchers will quickly connect with. (Bones is the caddy of Phil Mickelson)
There’s quite a few videos featuring “Bones” posted on the Callaway YouTube channel.
After watching a few more of the videos, I found this call in for customer service assistance to be great too: